In this episode, Lisa is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation, StoryBrand.
He is the co-author of Marketing Made Simple, A Step-By-Step Marketing Plan for Any Business
In this episode:
• Thinking differently about your messaging to patient
• Rules to telling a good story
• Children’s Hospital of Orange County
• Getting more engagement and buy-in
• Applying the StoryBrand Framework to marketing
Contact with J.J:
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Connect with Lisa:
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By: VIE Healthcare Consulting
Title: Rules to Storytelling | Ep.5 | The Healthcare Leadership Experience with Lisa Miller
Sourced From: www.youtube.com/watch?v=BPJnfrTL6ns
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