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Google Ads is one of the most powerful advertising platforms available to businesses nowadays. In this video, I’m going to show you why it’s important to have a separate landing page and a lead capture form.
If a client is providing six different services, and we are running one ad campaign for each, and all these landing pages are connecting to a common contact us form, then in this situation, how will we track individual form submissions or conversions in Google Ads? Because Google Ads will count the conversion each time a form is filled on the contact us page. Please guide. Great question. So you got six different services. You don’t want to get them to go to the contact us page. You want that form to be on that landing page itself. If you got six different services, you need six different landing pages. Each page will have its own form and its own thank you page. So then you can see which one is converting.
Which one is converting at a good price or an expensive price? What is the conversion rate for each one of these pages? Otherwise, if you just send them to one page, then you’re just going to get one CPA and one conversion rate. And you don’t know which service is eating up. Well, you’ll see the budget and the conversions, but segment them out. Go that extra mile or the step. Make those five additional or six additional thank you pages. Don’t send them to a Contact US page. Never do that. You’re going to spoil all your conversion rates because then they go somewhere else and start again. The mindset changes. That okay. You’re asking for the contact us page. Whereas if you got particular top questions to ask for a particular service, then you have different questions on each of the forms on each of those pages. So that’s how you would do that.
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By: SF Digital Studios
Title: Why Does Every Google Ads Campaign Need A Separate Landing Page & Lead Capture Form?
Sourced From: www.youtube.com/watch?v=aoVzMm6bsuw
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