Did you know that content marketing was one of the most highly sought after skills of what companies were looking for in their next marketer?
In this video, we’re going to dig into five of the reasons why content marketing is important to help you better understand why you need to start using content marketing as an entrepreneur or a side hustler.
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0:00 – Introduction to Why Content Marketing is Important
0:36 – Reason #1: Builds trust with your prospects
Content marketing is a great way for you to demonstrate your expertise and build trust with your prospects.
Effective content marketing shows your prospects that you know what you’re talking about. Nowadays, people that build in public and share their knowledge with others publicly reap the benefits of that trust factor as opposed to the people that keep that information behind a walled garden and don’t necessarily openly share their industry secrets.
1:54 – Reason #2: Makes your sales process more collaborative
In the past, I found it super effective to create content marketing pieces that share some of the stories of some of our greatest customer wins. And that is because if we can share these stories about different ways that organizations of different sizes have seen success with our product, then that will make the prospect that we are talking to even more compelled to learn more about our product.
When you’re able to pair an effective piece of content marketing along with an engaged prospect, I have found it to be one of the best ways to increase the average client value or the deal size of your company.
3:12 – Reason #3: Meets your prospects in a different medium
In most sales conversations, you’re either having an in-person meeting or you’re jumping on some sort of a call.
By meeting your prospect through a different medium, you’re giving another exposure point to your brand or a company that doesn’t require them interfacing with somebody from your brand.
As a result, they have more power to form their own impression about your company or your brand, which allows them to feel more like an empowered consumer.
4:43 – Reason #4: Generates qualified leads
Each content marketing piece that you create becomes another asset that will compound into your content marketing machine. And as a result, give you another opportunity to get in front of the right sort of customer.
5:33 – Reason #5: Bolsters your business’ SEO
SEO is a long game. So over time, each of your content marketing pieces will snowball and build a bigger and bigger asset for your business.
The reason why it’s so important to build up your trust and authority with Google is because it’s a major ranking factor in which if you are more trustworthy or more authoritative than your competitor, your website is more likely to be shown higher up in the search results on Google.
As a result of that, the next time that somebody is looking for your product or service, they’re more likely to end up on your website than your competitors.
6:42 – Two Big Takeaways to Remember:
1. Content marketing helps you make your sales process way more efficient.
2. When done right, content marketing can create some powerful flywheel effects.
✍️ COMMENT BELOW:
What is your current content marketing strategy?
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Disclosure: Some links and products are affiliate links, meaning Grow with Will will earn a commission if you make a purchase through our links, at no cost to you.
Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.
By: Grow with Will – SEO, Sales & Entrepreneurship
Title: Why Content Marketing is Important | 5 Reasons
Sourced From: www.youtube.com/watch?v=zO_-4HXMZRQ
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