How did Bud Light executive Alissa Heinerscheid unintentionally reveal her real agenda and true self before the controversy? Is Alissa actually as ‘inclusive’ as she says she is? Which red flags should we all look for? This combined language and brand analysis sheds new light on Alissa’s words in her most revealing interview.
In this interview, Alissa reveals her primary motivations and goals for Bud Light campaigns before she took a leave of absence from her position as vice president in the company.
As an analysis, this video is carefully made according to the terms of ‘fair use’.
As a linguist, I’m trained in Statement Analysis and Conversation Analysis. I’m trained in noticing patterns and developments in interview, interrogations and daily interactions. This video has an educational purpose. You can use many of the principles and concepts to decode your own daily conversations.
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By: Martin DeCoder
Title: Why Bud Light Executive Alissa Heinerscheid’s Words Are More Damaging Than People Think
Sourced From: www.youtube.com/watch?v=uon8CdJygxQ
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