What is Minimum Viable Research in User Experience Design | Sarah Doody, UX Designer

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In this video, I’ll explain the idea of Minimum Viable Research and give you tips on how to start small with user research so that you can get buy-in faster and prove to your boss and stakeholders that research is valuable for your team, users, and business.


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Sarah Doody is a User Experience Designer and Product Strategist based in New York City. As a designer, Sarah works helps new companies assess their idea, understand their customers, and design their MVP. For companies with a product already in market, Sarah helps optimise their user experience through metrics, research, and her years of product design knowledge.

In addition to consulting, Sarah publishes a popular weekly newsletter, The UX Notebook, and writes regularly for the design community. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive.

When not thinking about design, Sarah is training for her next marathon or planning a trip to explore a new part of the world.

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By: Sarah Doody
Title: What is Minimum Viable Research in User Experience Design | Sarah Doody, UX Designer
Sourced From: www.youtube.com/watch?v=Ey_jPtZOPyA

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