Google Analytics 3 is sunsetting in July 2023 and being replaced by Google Analytics 4 for nonprofits and corporations alike. Once they begin looking into this significant transition, many organizations are left with lots of questions- How do I prepare? Where will all my data go? Should I use GA4 or are there other options?
Follow along in the video below for tactical ways to best prepare you and your team for changes to everything from KPIs, metrics definitions, and even automated dashboarding. ParsonsTKO analyst, Rick Richards, shared valuable insights, next steps, and recommended tools, to leave you feeling more confident in navigating this sea of change in web analytics and charting a path ahead for your org.
By: ParsonsTKO
Title: Webinar: Preparing for Google Analytics 4 – Tips, tools, and next steps
Sourced From: www.youtube.com/watch?v=T_o86F-WrHg
Follow us on FB: https://www.facebook.com/UXClub.net/