Digital marketing is a complicated and complex subject. It’s not as easy as setting up a few social media profiles and sharing your links. Instead, you have to consistently roll out high volume, high-quality content that your viewers will want to consume. To do this, you need a plan for what you’ll publish, where, when, why, and how. In today’s blogcast, Tyler Helvin will give you your ultimate content marketing strategy guide.
Contents of this video:
00:00 Intro
00:43 What is a Content Strategy?
1:07 What is Content
02:13 The Value of Content
03:33 Why You Need a Content Marketing Strategy
04:55 Define Your Brand, Product, and Services
05:41 The Five Phases of the Customer Journey
07:54 Know Your Audience
08:55 Identify Your Goals
09:40 Know Your Current Stats
10:20 Research the Competition
10:53 Keyword Research
11:29 Content Types & Platforms
13:04 Social Media in Content Marketing
15:28 Set and Allocate Your Budget
16:10 Your Team
18:50 Content Publishing Calendar
20:02 Calls to Action
20:53 Landing Pages
21:29 Track and Measure Results
22:17 Upcycle Old Content
23:12 Rinse and Repeat
23:48 The Bottom Line
By: Ballen Brands
Title: The ultimate content marketing strategy guide
Sourced From: www.youtube.com/watch?v=g4f8PAL3ruc
Follow us on FB: https://www.facebook.com/UXClub.net/