When creating a product, it’s easy to get lost in the UX weeds and lose sight of the big picture — the story of who it’s for and why they need it. In this video, I’ll share specific storytelling techniques you can apply to your UX design process to help you and your team keep your focus on the users, and not get lost in the weeds.
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ABOUT SARAH DOODY
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Sarah Doody is a User Experience Designer and Product Strategist based in New York City. As a designer, Sarah works helps new companies assess their idea, understand their customers, and design their MVP. For companies with a product already in market, Sarah helps optimise their user experience through metrics, research, and her years of product design knowledge.
In addition to consulting, Sarah publishes a popular weekly newsletter, The UX Notebook, and writes regularly for the design community. Sarah also teaches on UX and previously created the curriculum for and taught General Assembly’s first 12-week UX immersive.
When not thinking about design, Sarah is training for her next marathon or planning a trip to explore a new part of the world.
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By: Sarah Doody
Title: The Role of Storytelling in UX | Sarah Doody
Sourced From: www.youtube.com/watch?v=_opMcwsPPHE
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