Building on the core planning concepts from the first webinar, the second webinar will demonstrate how to effectively manage marketing plans and budgets during execution:
Define: Ensure a robust marketing planning process is in place that provides aligned objectives for the demand organization
Apply: Demand program teams use top-down budgets to guide the planning of programs
Accelerate: Actively monitor program performance and results to facilitate in-period budget adjustments to tactic allocations
If you missed the first webinar, catch it here:
By: Uptempo
Title: The New Rules of Marketing Planning | Plan Smart. Pivot Fast. webinar series with Forrester
Sourced From: www.youtube.com/watch?v=9txQVuo3Ngs
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