Tom talks to Joe Hughes of Contractor Dynamics. Contractor Dynamics is a marketing training company dedicated to helping builders and contractors strategically grow their businesses. They discussed the fundamentals of marketing, how to properly go about doing it, what pitfalls contractors fall into, and some of their suggestions for finding the best marketing strategy for you.
Conversation Highlights:
[00:24] – Joe’s intro and backstory
[03:00] – The reason Joe started Contractor Dynamics
[05:17] – Impact of marketing on the buying decision-making process
[08:36] – Tom’s criteria for buying
[11:27] – Some of the biggest mistakes contractors make with their marketing
[14:00] – Be the champion of your marketing
[15:33] – Being intentional about your ideal client
[17:36] – Creating a marketing strategy around your ideal client
[20:33] – Marketing your business properly is a long-term investment
[24:31] – SEO, Social Media Advertising, etc., take time to show results
[28:03] – Bounce rate in marketing
[28:53] – Benefits of building your brand
[35:40] – The pyramid of marketing
[38:27] – Tips on approaching your marketing
[40:15] – Getting everyone on the same page
[42:41] – Five pillars of winning marketing
[47:50] – How to connect to Joe
== Contractor Dynamics:
🛡 Join us in BATTLEGROUND – Everything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:
🥊 Get your free copy of Tom’s book Winning the Contractor Fight:
(Just pay shipping)
🥊 Connect with other contractors building stronger businesses in The Contractor Fight:
🥊 Grab the Gear:
#contractorpodcast #contractor #contractorsofinstagram #bluecollar #podcast #contractorlife
Tom Reber is an entrepreneur, business coach, podcaster, leader of The Contractor Fight, creator of Contractor Fight TV and HGTV host. Tom’s content has helped hundreds of thousands of home improvement contractors improve their lives and businesses.
The Contractor Fight is the ultimate resource for becoming an uncommon contractor!
Pick a fight with mediocrity. Live Unafraid.
🥊 Find Us on Social Media:
Podcast:
Facebook:
Instagram:
Website:
By: Tom Reber
Title: TCF695: GET EYEBALLS – Win Marketing with Guest Joe Hughes
Sourced From: www.youtube.com/watch?v=jtk88TMeW3c
Follow us on FB: https://www.facebook.com/UXClub.net/