Targeting vs Observation in Google Ads #GoogleAdsCourse2023 | Part -25

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In this video, I will explain the difference between targeting and observation in Google Ads, and how to use them effectively for your campaigns. Targeting is when you choose who you want to show your ads to based on criteria such as keywords, audiences, locations, devices, etc. Observation is when you monitor how your ads perform for different segments of your audience without affecting who sees your ads. You can use observation to gather data and insights about your potential customers, and then adjust your bids, budgets, or creatives accordingly. I will show you how to set up targeting and observation in Google Ads and share some best practices and tips to optimize your results. Watch the video to learn more!

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