Design and storytelling are two disciplines that require a very different kind of brain. But what happens when these two brain configurations work together towards a common goal? Kika Douglas Creative Director of Achtung! shares her project Snelweg Sprookjes (Road Tales) made for Volkswagen, that shows how creativity, user engagement, design thinking, and storytelling come to life when such opposite brains work together, from Awwwards Conference Amsterdam.
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#design #storytelling #designthinking
By: awwwards.
Title: Storytelling With Design Thinking | Creative Director Achtung! Kika Douglas
Sourced From: www.youtube.com/watch?v=I0qsOs1Y4Do
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