Companies that launch mailing lists often use numbers and a simple listing of facts, and don’t want to scatter the attention of subscribers. They think, if people have already opened the letter, let them get the “maximum benefit”. But why do they need this, if trust in the company has not yet been formed? And trust cannot arise without emotion.
By: City Computer Point
Title: Storytelling in Email Marketing
Sourced From: www.youtube.com/watch?v=u2_gUh2yeKA
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