Startupfest 2019 – Storytelling for Technical Founders

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Wes Kao (Marketer and Former Executive Director of Seth Godin’s altMBA)

Technical skills alone aren’t enough anymore. In this talk geared toward engineers, technologists, and founders, Wes reveals the top mistakes technical leaders make when describing their ideas–and shares frameworks to help better market your product. Participants will get hands-on practice in a safe, low-pressure environment.

+ Why product features don’t matter as much as you think
+ How to confidently talk about yourself and the impact of your work
+ When to simplify technical topics when telling your story

Startupfest 2019

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