Storytelling is a crucial skill for business. But, how can we create a story arc and narrative to our advantage? Well-known documentary filmmaker David Hoffman shares his knowledge on how to create powerful stories.
David Hoffman practices a simple but profound idea. He says” it’s not what you say that your audience hears. Your audience hears a combination of what you say and what they already think/feel. Therefore to communicate effectively, you must deeply understand the target audiences who you are trying to reach.”
David Hoffman is an 8-‐time Emmy Award winner & Tribeca Disruptive Innovation Foundation Fellow who has consulted to executives on audience engagement at more than a dozen Fortune 100 companies including AT&T, GE, Google, Verizon Wireless, United Technologies, Merck, Amazon & Sony. His start-‐up clients include Mesosphere, Yerdle, Cherokee Uniforms, Liquid Robotics & TEDMED. He has worked directly with leading entrepreneurs including Jay Walker, Jeff Bezos & Megan Smith.
Hoffman has recently been Executive Producer of LabTV, a Jay Walker (Priceline founder) media startup where Hoffman’s team produced over 1,000 videos on medical science that captured over 13 million views on YouTube in just 9 months.
Hoffman is a TED conference veteran who has presented at the conference on two occasions. Hoffman is also a documentary filmmaker with more than 150 national TV shows and 10 CLIO advertising awards to his credit.
Watch the entire episode and read the full transcript here:
EPISODE OUTLINE
Stories in business
— Why do stories in business matter?
— When are stories most effective in business?
— Why do people get it wrong so often?
Successful stories
— What makes a story effective?
— What are common pitfalls that interfere with making stories successful?
Components of stories
— What is a story?
— What are components or building blocks of a story?
— Explain the story arc?
Audience
— Why does audience matter?
— How should we define the audience?
— What mistakes do people often make when defining the audience?
Storyteller characteristics
— Can you describe attributes of people who tell stories well?
— How can we train ourselves to construct effective stories?
Sharing stories
— When can we use stories to best advantage in business?
— How can we use stories on social media in the right way
By: CXOTALK
Title: Powerful Storytelling and Communications for Business (CxOTalk #325)
Sourced From: www.youtube.com/watch?v=3UmxW2DxvlA
Follow us on FB: https://www.facebook.com/UXClub.net/
Did you miss our previous article…
https://www.uxclub.net/ctl-lecture-communicating-science-to-nonscientists-mp4/