Jennifer Aaker studies happiness, and how stories can affect our happiness; she believes that stories are more meaningful — more memorable, more impactful, and more personal–than statistics alone.
When used with statistical data, stories are an incredible persuasive tool that can help us as humans decide what to believe in a world that is otherwise incredibly over-saturated with information.
A Future of StoryTelling Film. Produced by Melcher Media and Banana Bird, animated by Evan Seitz
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By: Future of StoryTelling
Title: Persuasion and the Power of Story: Jennifer Aaker (Future of StoryTelling 2013)
Sourced From: www.youtube.com/watch?v=AL-PAzrpqUQ
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