Measuring Content Marketing Performance with Google Analytics

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Let’s go one step beyond the basic reports. To really check the performance of your content, we’ll need to pop open segments, filters and secondary dimensions

This follow-along video shows you exactly where to click to measure the performance of your content marketing using the Google Analytics “All Pages” reports and “Landing Pages” reports. But we’re going to slice the data a bit more than a beginner would.

Jump in a watch how an Analytics pro with 20-years of measurement experience does analysis and answers questions using the best features of Google Analytics.

▪️ Which pages get the most traffic?
▪️ Which pages are attracting the most visitors?
▪️ Which pages are attracting the most visitors from social media?

In a few minutes, you’ll have more experience with more Analytics features and better able to track the performance of your content.

By: Orbit Media Studios
Title: Measuring Content Marketing Performance with Google Analytics
Sourced From: www.youtube.com/watch?v=cEFUnSiMm8I

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