Great ads get clicks. Great landing pages get conversions. Successful campaigns have both.
This episode of PPC Town Hall goes on a slight tangent featuring two brilliant CRO experts who share their tips and insights to help take your PPC campaigns to the next level.
This panel covers:
• When to use a dedicated landing page for your PPC campaigns
• The most common mistakes that kill conversion rate on landing pages
• Ideas to improve relevance between ads and landing pages when using Responsive Search Ads
• The right way to measure landing page performance
• Other techniques to boost conversion rate
Our expert guests:
• Tim Ash, TimAsh.com & SiteTuners
• Andrea Cruz López, KoMarketing
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#ppc #googleads #sem #optmyzr #adtech #digitalmarketing
By: Optmyzr
Title: Level up your PPC game with conversion rate optimization | PPC Town Hall 39
Sourced From: www.youtube.com/watch?v=PU2_C_DxnZw
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