Michael Aagaard, Senior Conversion Optimizer, International Keynote Speaker & Speaker Coach gives his 3 step (rough research) process when first analyzing a landing page for any optimization job. He also outlines the difference between quantitative research and qualitative research.
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Optimizing a landing page without the critical insight you get from analytics is like trying to put together a jigsaw puzzle blindfolded. Unfortunately, many optimizers skip this crucial step because it seems tedious and time-consuming. Watch the webinar and learn how you can get actionable insight to inform your entire optimization strategy in just one hour.
Learn how to:
– Get off to a flying start on any LPO project using Google Analytics
– Get 7 simple GA reports you can use for any LPO project
– Do quantitative landing page research in just one hour
This is just a preview of what you can learn from Michaels’s CXL Institute course.
ABOUT MICHAEL AAGAARD
Michael Aagaard has been a full-time CRO since 2008 and has helped companies all over the world improve their online businesses. He has worked with everything from SaaS to non-profit and has experience as an external consultant and as an in-house conversion optimizer.
Michael’s approach to CRO revolves around user research and consumer psychology. He is a sought-after international keynote speaker and is generally known as one of the most passionate and enthusiastic people in the industry.
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Title: Landing Page Optimization Process Starts with Research | CXL Institute Free Webinar
Sourced From: www.youtube.com/watch?v=DU0Ct9PjBq0
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