Implement These Updated Auto Campaign Strategies & Get Better Amazon Advertising Performance!

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Most Amazon sellers are using Amazon PPC auto campaigns wrong. The common approach of many Amazon sellers to create campaigns by harvesting keywords and finding new relevant ones is no longer effective. While this was a common practice for many years, there are now numerous tools and data available, including from Amazon itself (Brand Analytics reports, Search Query reports), that enable sellers to research all their main keywords before launching a new product.

In this video, Christian Otto Kelm, who is responsible for the strategic development of the tool Amalyze, talks about how to correctly optimize product page elements according to the product and product category and set up “always on” auto campaigns that are useful in all stages of a product’s lifecycle.
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▢️ How to Find and Use Amazon Competitor Keywords? Improve Your Ranking to the First Page!
▢️ Optimize SEO of Your Amazon FBA Listings With This All-In-One:

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πŸ”Ά Topics covered in the video:

➀ 00:00 Intro
➀ 00:37 Christian Otto Kelm & Amalyze
➀ 01:48 Everybody uses the auto campaign incorrectly!
➀ 05.41 When launching a new product, should sellers use auto campaigns?
➀ 08:21 Pros and cons of using auto campaigns
➀ 09:27 What is still working on the Amazon PPC game?
➀ 12:39 Organizing ad groups
➀ 19:01 Keyword harvesting and content
➀ 21:26 Expanded targeting
➀ 24:22 β€œRefine” and brand protection
➀ 26:43 3 steps to successful ad campaigns
➀ 27:09 How Amazon sellers benefit from using Amalyze

Christian Otto Kelm, VP Product at Amalyze, responsible for the strategic development of the tool, is one of the experts for Amazon and Amazon SEO in Germany. At the gaming accessories manufacturer Speedlink he built up Amazon as a channel, later he worked for the Amazon agency factor-a and the Amazon retailer KW Commerce. He is a book author and supports sellers and vendors in dealing with Amazon – both in an advisory and operational capacity – freely according to the motto ” help to help yourself”

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πŸ”Ά Video host – LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.

πŸ‘‰ Learn more about Lisett and how she helps Amazon FBA businesses:

Known in the business simply as the β€œAmazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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By: Orange Klik
Title: Implement These Updated Auto Campaign Strategies & Get Better Amazon Advertising Performance!
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