There are many benefits to using Google analytics when running a Facebook campaign and it’s one of the preferred analytics platform for Facebook campaign advertisers.
The first benefit is that it is a free service. Another benefit is that it allows you to have a better understanding about who your audience is. By knowing who you attract, you’ll know how to craft better marketing messages based on who you’re addressing in your Facebook campaign. A third benefit is that it is quite user-friendly, you don’t need to be tech savvy to use it and you don’t have to be a website developer to install Google Analytics either. A fourth benefit is that it allows you to see what actions your visitors are performing on your website, which tabs they click on and which pages they visit so you can have a better understanding on what they’re after and how to optimize your Facebook ad campaign. Lastly, thanks to Google Analytics you can see where your website traffic is coming from, if it’s coming from specific social networks or other sources such as a specific Facebook ad campaign so you can make an informed decision on which traffic sources is best for you.
In order to use Google Analytics to track a Facebook ad campaign, you will need to have a Gmail account and be signed in. Then, go to and on the right hand side, click on “sign up” to create your account. Then fill in the information requested.
The next step is to login to your wordpress website and install the Google analytics tracking ID with a plugin. Then, once you’ve logged in to your website, click on “plugins” and “add new”. Then, in the search bar, type in “google analytics”. When you do, you’ll have the option to install various plugins.
Once you’ve made your selection, click on “install now” and then click on “activate”.
Then, on the menu on the left hand side, click on “Google Analytics”, then “general settings”, then “authorize plugin”.
Then, click on “get access code”, which will then ask you to login to the email account you used to create your Google Analytics account. There, you’ll find your code, simply copy and paste it into the box provided, click on “save access code”, and then click on “save changes”.
Your Google Analytics should now be installed. To make sure it’s been installed properly and is working, go back to your Google Analytics account, click on “home” and click on “real time” and then “overview”. Then go to the website you’re tracking using Google Analytics, to see whether it’s picking up that there’s currently a visitor on your website. The “real time” feature in your Google Analytics account should pick up that there’s a website visitor, if it does, it means your Google analytics tracking is installed and working properly.
The Google Website Analytics dashboard is quite user-friendly. When you click on the “home” tab, it will give you an overview of the activity on your website.
You’ll see another tab called “source/medium” which stands for where your traffic came from specifically. This section would include specific traffic sources you’re tracking using a Google Analytics tracking link you created. The third tab under “how you acquire users” is referrals. Referral traffic reports visits that came from sources outside Google’s search engine, it’s like a recommendation from one website to another. It could be traffic from a website you published content on, or from social media posts for example.
When using Google Analytics, another tab that you will need to get familiar with is the “audience” tab. When you click on this tab, it will provide you further information about your audience such as their demographics. This is very useful information to collect when setting up a Facebook ad campaign, so you can have a better idea who is best to target.
Finally, another tab in Google Analytics that is worth exploring is the “conversions” tab. Under this tab, you will see “goals”. Goals in Google analytics allows you to track specific actions visitors take, based on what you want to know.
You can create as many goals as you want, so Google website Analytics starts measuring specific conversions relevant to your business.
In general, when looking at Google website Analytics, you want to look for things that stand out.
Sometimes you’ll find your traffic categorized under “direct” traffic source. This is where Google Analytics puts the traffic they can’t identify where it came from.
You can reduce the number of people categorized under “direct traffic” by creating Google tracking links through the Google analytics url builder. To create tracking links through the Google analytics url builder, it’s simply the process of adding some code to your links. To create tracking links through the Google analytics url builder, simply go to this link.
By: Social Media Worldwide
Title: How to Track Your Facebook Campaigns With Google Analytics
Sourced From: www.youtube.com/watch?v=x-pMJf2TdOw
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