Learn how to track conversion in Google Analytics 4 (GA4). In this video, you will learn how to track conversions based on an existing event in your GA4 property, how you can track conversions by triggering new events using Google Tag Manager, and how to report on conversions.
JUMP TO A TOPIC IN THIS VIDEO:
0:00 Introduction
0:58 Enabling events as conversions in Google Analytics 4 (GA4)
2:33 Creating new events for conversions in Google Analytics 4 (GA4)
5:08 How long until conversions appear in Google Analytics 4 (GA4) reports?
5:36 Pre-registering a conversion event in Google Analytics 4 (GA4)
6:23 How many conversions can you create in Google Analytics 4 (GA4)?
6:46 Viewing conversions in reports in Google Analytics 4 (GA4)
8:09 Triggering custom events for conversions in Google Analytics 4 (GA4)
8:25 Pop-up form example
9:29 Creating an event in Google Tag Manager
11:40 Previewing the new event
12:51 Creating a funnel visualization in Google Analytics 4 (GA4)
14:25 Conclusion
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You can configure goals in Google Analytics 4 (GA4) to track important actions taking place on your website (or in your app). Before you can report on conversions, you will need to track the particular action as an event into your GA4 property. There are different ways you can set up events – you can use an existing event, create a new event (based on an existing event), or track a new event using Google Tag Manager. If you’ve been using goals in Google Analytics for a while, then you will notice that configuring goal conversions in GA4 properties has changed. Once the event is tracked, you can configure a conversion right inside your reports.
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By: Loves Data
Title: How to Track Conversions in Google Analytics 4 (GA4) // Updated 2021 Tutorial
Sourced From: www.youtube.com/watch?v=8AIQD0Uhxn8
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