April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and measuring results.
MaRS — Building Canada’s next generation of global technology companies.
By: MaRS Startup Toolkit
Title: How to Plan and Execute Great Startup Marketing Programs – MaRS Best Practices
Sourced From: www.youtube.com/watch?v=FgwJbE1wIzk
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