How to earn money from email marketing

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Email marketing is the most profitable and cost-effective direct marketing channel, generating an average return on investment of $42 for every $1 spent.

For this reason alone, email should be a key pillar of your digital marketing strategy. Not doing any email marketing is like leaving money laying out on the table.

But if you’re a bit confused about where to start, that’s totally normal. Email is a vast discipline. It’s easy for beginners to get lost in a sea of tools, techniques, and terminology.

To learn more, stick around for everything you need to know about email marketing:

What is email marketing?
Why email marketing is important
Benefits of email marketing
How to do email marketing
Email marketing strategies
What is Email Marketing?
Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy.

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.

Types of marketing emails
Marketing emails can be promotional, informational, or serve a specific purpose in the buyer journey.

Email marketing campaigns are used to promote special offers, new product releases, gated content like ebooks and webinars, and your brand at large. A campaign could consist of 3-10 emails sent over several days or weeks.

Promotional emails have a clear call-to-action — CTA, for short. The CTA represents the specific action you want the reader to take, whether it’s visiting a page on your website or using a coupon to make a purchase.

Your business’s sales and marketing rhythm typically determines how often you send this type of marketing email.

During crucial periods like Black Friday, you may be sending multiple promotional emails in the same 24-hour period. During slower periods in the marketing calendar, there may be a few weeks between your promotional campaigns.

By: SN info official
Title: How to earn money from email marketing
Sourced From: www.youtube.com/watch?v=SHxrgdRwNd0

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