Look critically at your marketing from the eyes of your customer. Would you want to get a product pitch or do you want to be educated to be better informed or become more knowledgeable about the topic or challenge? In this clip from our documentary, The Story of Content, we take a look at how John Deere educates customers instead of pitches them.
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By: Content Marketing Institute
Title: How John Deere Uses Content Marketing to Educate Customers
Sourced From: www.youtube.com/watch?v=rbKvoKeu4vc
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