Social media marketing is a lot of work. It takes time to build up an audience and consistently promote content. And it’s noisy, distracting and difficult to get traction.
Start promoting content on social and you’ll soon find yourself asking this question:
How do I track social media in Google Analytics?
This video shows you how to use Google Analytics for social media tracking, so you’ll know what’s working and what’s not.
🔹 How much traffic is social media bringing to your overall website?
🔹 How much social traffic is going to any specific blog post or web page?
🔹 How to create a segment to see just social media traffic in any report?
🔹 Which social media campaigns are working? Attracting visitors who take which actions?
Once you’ve watched this one, you’ll know the social media metrics that are within Analytics and you’ll be able to measure the on-site behavior of all of your visitors when social is the traffic source.
Resources:
The URL builder for adding campaign tracking code to any link:
The article with the step-by-step instructions for everything in this video:
By: Orbit Media Studios
Title: How do I track social media in Google Analytics? These are the 5 ways…
Sourced From: www.youtube.com/watch?v=BGPvd2wBDXk
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