Google Analytics 4 in short GA4, is a digital marketing industry buzz word and online businesses are switching to GA4 from GA3 (Google Universal Analytics).
In This video we will discuss about Google Analytics 4 and How Google Analytics 4 is different than Google Analytics 3 in SEO.
GA3 uses the measurement model which is based on sessions and page views.
Whereas GA4 uses the measurement model based on events and parameters.
Thus the measurement model used by GA4 is more flexible and superior to the measurement model used by GA3.
What are the Key Benefits of Using Google Analytics 4 especially in SEO Services?
1. One of the biggest benefits of GA4 is that you can use it for your website or mobile app, as well as both website and mobile app together.
Earlier, you had to use GA3 for your website and Firebase for mobile applications.
But with GA4, you can use the ‘app + web’ implementation, which is basically Google Analytics for Firebase with website tracking capabilities.
2. In GA4, you can measure a customer purchase journey across your website and mobile apps more accurately.
Such cross-device insight can help you to:
Improve your understanding of customer purchase journeys across platforms and provide a better user experience as a result.
Thus GA4 provides much more robust cross-device and cross-platform tracking than GA3
3. GA4 provides automatic tracking for certain types of events
A GA4 property has the ‘enhanced measurement ‘feature built-in, allowing automatic tracking for certain types of events without any additional coding/tagging like
• Scroll tracking
• Outbound clicks tracking
• Site Search tracking
• Video engagement
• Tracking file downloads
This is something that is not possible with GA3 (Universal Analytics).
Even GA4 provides event tracking set up much easier than GA3
There are many other benefits of Google Analytics 4 and it is better to implement as early to understand how it is beneficial to promote your business further.
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By: Opal Infotech
Title: Google Analytics 4, How It is Different than Universal Google Analytics GA3
Sourced From: www.youtube.com/watch?v=t233CYzSPAE
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