Google Analytics 4 (GA4) – What you need to know

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Google Analytics 4 (GA4) is taking over data measurement soon. Here’s what you need to know!

In this video, we’ll take a look at the new features in GA4 and how they can help you track your website’s performance. We’ll also discuss how to prepare for GA4’s launch and what changes you can expect to see.

Hosted by Indago Digital’s Head of Data & Analytics, Preet Singh.

1. What is GA4?
2. How GA4 Differs from Universal Analytics? hint: it’s a totally different platform
3. When Should GA4 be Implemented? hint: yesterday! with UA bring sunset in July (Oct from GA360 users), every minute you haven’t migrated is a minute of data you’ve lost.
4. An Overview and Tour of Interface

Google Analytics 4 (GA4) isn’t just an upgrade, it’s a completely new way of analysing user behaviour that focuses on a customer’s holistic experience with your brand or business in the digital space. Use what you learn in this video to help you make the switch.

Stuck, confused or you’d just prefer to leave it to the (Google Premier Partner) experts?
Let’s chat! Email:

By: Indago Digital
Title: Google Analytics 4 (GA4) – What you need to know
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