Getting more from your Analytics Setup with GA4 – Mia Mäkipää, Data & Analytics Strategist

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Mia Mäkipää is Data & Analytics Strategist here at Advance B2B. We invited her on the SaaS Growth Hub Podcast to discuss how the latest developments in the data and analytics world are impacting marketing and how to make the best out of it.

In short, the episode covers:
💎 What a Data & Analytics Strategist (really) does?
💎 How our use of cookies is evolving.
💎 How Google Analytics 4 (GA4) is a good change.
💎 The great alternatives to GA4
💎 How to solve common data challenges most organizations face.
💎 How to grow one’s data literacy skills.

Happy watching!

Visit Advance B2B: www.advanceb2b.com

By: Advance B2B Growth Marketing Agency
Title: Getting more from your Analytics Setup with GA4 – Mia Mäkipää, Data & Analytics Strategist
Sourced From: www.youtube.com/watch?v=iYalnpqnAYI

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