Join guest speaker Jeff Baker of BakerSEO for a webinar on evaluating SERPs for better rankings.
Jeff discussed the three primary RankBrain signals and strategies for how to impact them.
The old signals (link profile, on-page SEO, and topic coverage) now only get your website initial seeding. From there on out, it’s all about interaction signals (RankBrain).
Links to additional resources & slides:
Timestamps:
0:00 Intro
0:33 Jeff takes the floor
2:24 RankBrain is taking over day-to-day rankings
2:35 Early ranking factor hierarchy
3:40 New ranking factor hierarchy
4:56 RankBrain
5:21 Rankings lifecycle
7:46 Primary RankBrain signals
7:51 Expected CTR
10:12 Title tags
12:10 Content depth
17:01 Title tag audit
22:28 Content audit
25:09 Q&A
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About Jeff Baker:
Jeff Baker runs BakerSEO, an SEO training organization to teach the 5% of SEO that creates 95% of results.
Previously the CMO of Brafton, a creative content marketing agency, his work has been seen on Moz.com, Search Engine Land, and more.
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Clearscope ( is the best-in-class SEO content optimization platform that drives search traffic.
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By: Clearscope
Title: Evaluating SERPs for Better Rankings: Jeff Baker (BakerSEO)
Sourced From: www.youtube.com/watch?v=P7UWaspplXI
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