Brief summary of show:
Why is having a marketing strategy so important?
Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?
What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay.
Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.
Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband – from skiing to hiking to biking to camping.
— Content of this video —————
00:00 – Intro
00:26 – Sara’s introduction
01:50 – The start of Duct Tape Marketing
02:50 – How marketing has changed
05:35 – Starting with strategy to get the results you’re looking for online
07:35 – What ‘pain points’ are
13:55 – The Marketing Hourglass
17:55 – How simplicity, being clear and direct leads to more growth
20:30 – The wrong metrics to pay attention to
23:30 – Sara’s book review
28:15 – What people get wrong about marketing
32:45 – One key takeaway from this episode
Resources mentioned in this episode:
The Ultimate Marketing Engine by John Jantsch
Connect with us, view the show notes, and browse through our library of book recommendations at the Counsel Cast website:
By: Counsel Cast Podcast
Title: EP66 – Why is marketing strategy so important? with Sara Nay
Sourced From: www.youtube.com/watch?v=2hkjwYk9TNc
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