The sales cycle in B2B means that users will visit your site many times before making a purchase. To encourage conversion, you need to reach them at each different stage in their journey. Learn how in this Whiteboard Friday video, with guest host Austin Peachey.
By: Moz
Title: Conversion Rate Optimization for B2B — Whiteboard Friday
Sourced From: www.youtube.com/watch?v=-prGSe219Ik
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