My name is Ian Hillman and I will share with you information about why you need a Content Strategy. It is basically that a strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful brand strategy that develops all four of these components increases brand trust, loyalty, and awareness.
Table of Contents:
00:00 – Introduction
00:11 – Why do you need a content strategy ?
00:35 – What is the purpose of content ?
00:53 – What is the example of content ?
01:04 – What is a digital content strategy ?
01:19 – content marketing VS content strategy ?
01:40 – What is a content strategy framework ?
02:03 – Importance of strategy in social media ?
02:26 – If you dont have a content strategy ?
02:47 – What is content strategy smm ?
03:05 – What is content strategy marketing ?
03:28 – What are content elements ?
03:51 – What are the three purposes of content ?
04:11 – Difference between purpose and content ?
04:30 – What are Contentwriting samples ?
04:49 – What are the 3 types of digital media ?
05:02 – What is UX content strategy ?
05:20 – How do you execute a content strategy ?
05:43 – Do I need a content plan ?
06:06 – Why is online content important ?
06:31 – content planning in digital marketing ?
06:51 – content marketing VS social media ?
07:10 – What makes a great content ?
07:31 – What is the most popular content ?
07:44 – What are benefits of Content marketing ?
08:06 – Main object of Content marketing ?
08:26 – What is Content marketing Matrix ?
08:43 – “content” VS “contents”
09:06 – vision VS purpose ?
09:27 – Meaning of creating content?
09:48 – Four essential components…
10:10 – Who writes website content ?
10:26 – What is an SEO writer ?
10:56 – What are the 6 types of digital media ?
11:09 – What are the six types of technology ?
11:24 – Deliverables of a content strategy ?
11:44 – content strategy VS content design
12:07 – What is content creation strategy ?
12:30 – What is content marketing strategy ?
12:53 – Four keys to content marketing ?
13:07 – 3 components of content strategy ?
13:21 – Why is a content strategy important ?
13:42 – Why is content so important ?
14:03 – What should a content plan look like ?
14:29 – Thank you
By: Ian Hillman
Title: Content Strategy | Why you need a Content Strategy, and what it is ?
Sourced From: www.youtube.com/watch?v=haksVitSQr4
Follow us on FB: https://www.facebook.com/UXClub.net/