Have you ever noticed some discrepancies between your data in Google Ads and Google Analytics?
A lot of e-commerce merchants think that tracking conversions inside of Google Analytics and importing them into Google Ads is a good practice.
This is a mistake. Google Analytics tracks conversions differently than Google Ads.
So, if you’re only looking at the data that Google Analytics provides…
Then you’re going to lose a segment of data without even knowing it! This makes your conversion tracking method inaccurate and ineffective.
Want to know how to avoid having discrepancies in conversion tracking and be able to track REAL conversions? Watch this video to find out.
Helpful links:
How to Use the Model Comparison Tool in Google Analytics to Compare Your Traffic Channels:
First and last click attribution:
Comparing Analytics and Google Ads conversion metrics:
About the default MCF attribution models:
About the MCF Model Comparison Tool:
About conversion windows:
About attribution models:
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By: Solutions 8
Title: Comparing Analytics and Google Ads Conversion Metrics
Sourced From: www.youtube.com/watch?v=ROTE34udxCU
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