Attracting clients with effective storytelling with Kris Jones

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If you’re anything like me, you started your business because you love what you do.

But no one told you you’d need to be a marketer as well as a business owner to actually make money! And that part… kinda sucks.

We all know that if we want our business to be a business and not a hobby, we need to make sales. We need to make an income.

But if you’re not naturally good at sales, this can be a real sticking point. It’s hard to spend time on something when you don’t enjoy it, and it’s really easy to procrastinate on it when you’d rather be doing the stuff you actually love. As a result, many websites have very basic “announcement style” copy that fills the page, but doesn’t make any sales.

Converting website visitors into paying customers is a must for every successful business. So where do we start? Unfortunately, simply whacking a “Buy Now” button up your homepage isn’t going to do the trick. You need good copy on your website to build a connection with your reader, and to show them why buying from you is a great idea. You need to take them down a pathway that shows them what they’re missing out on if they don’t buy from you, and you need to do it in a way that makes them feel good about making that purchase.

Luckily, you don’t need to spend years honing your copywriting skills in order to write those high-converting words. You just need Kris Jones! 

Kris is the founder of Red Door Designs and a StoryBrand guide with over 20 years of experience with clients like Nike under her belt. She’s extremely passionate about helping business owners and entrepreneurs create website copy that sells so they can multiply their revenue and focus on what they do best.

Kris believes creating copy that sells should be quick & easy and that your website can be strategically set up to convert new leads with ease. Her approach is based in authenticity, trust, connection and storytelling methods that convert without being pushy so that sales are a great experience for both you and your customer.

You’ll love the insights Kris shares with us in this interview!

x Marissa

Take Kris’s Free workshop at

Connect with Kris on Instagram:

and her website:
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Hi, I’m Marissa Roberts, host of The Simpler Business Podcast!

I specialise in simplifying content creation, visibility & sales for entrepreneurs and creators who need to lighten their workload and grow their audience, business & revenue.

I also believe that business & life are intertwined and that making money doing what you love doesn’t have to be difficult.

Subscribe to my channel for videos on how to make your business & life much easier, and more enjoyable 🙂

x Marissa



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By: Marissa Roberts
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