At The Helm – Episode 2 | Kristen Haney, Robert Half

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‘At The Helm’ is a series of chats with business leaders in charge of performance marketing programs at all kinds of brands. We’ll be discussing unique challenges they face at their role and company as well as the strategies they use to solve for them.

Episode 2 is our interview with Kristen Haney, Senior Manager of Web Marketing SEO and Digital Content at Robert Half! We chat about all kinds of SEO & content related strategy and tactics she’s used over the years and where she sees the industry going as we head into 2023 and beyond.

0:00 Start
2:07 Content Differentiation
4:18 User Generated Content
8:48 Keeping Freelance Writers
11:54 Sam’s Club vs Wal-Mart SEO Competition
13:48 Transition to Grove Co.
17:42 Listicles Matching User Intent
21:47 Ideal Guide Page
28:00 Selecting Images for Editorial
34:17 Transition to Robert Half
37:33 Unique Competitors per Job Title
41:07 Holistic Search Program
43:58 Favorite Marketing Tools
49:04 Shoutout to Toby Chrome Extension
50:12 Forecasting What Matters in 2023 and Beyond

By: PACIFIC The Discovery Group
Title: At The Helm – Episode 2 | Kristen Haney, Robert Half
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