Stories should be targeted and send the right message. To achieve this, make sure to cover all 7 Aristotle’s elements of storytelling. Each story should contain (in order of importance):
…A compelling plot that is consistent throughout the story
…A good, appropriate and consistent storyteller, as well as supporting characters
…A theme that sets the context of the story
…Pleasant and friendly diction
…An emotional and/or passionate melody
…Effective and attractive décor such as visuals and text
…A spectacle that makes the story memorable
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By: DoWell True Moments UX Living Lab
Title: Analysing customer stories with Aristotle’s 7 Elements of Storytelling
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