Jim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and values and what motivates them to buy your product or service.
Explore Park’s free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand:
Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
By: Park Howell Business of Story
Title: #363: How to Use Storytelling to Create Authentic Buyer Personas
Sourced From: www.youtube.com/watch?v=Wc3D07qHVU0
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