2022 Search ads 360 updates: What you need know

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2022 Search ads 360 updates: What you need know

30-second summary: Search Ads 360 has experienced one of its largest updates in 10 years. Alex Medawar, Senior Media Manager at Performics, shares the highlights around budget optimization and performance monitoring as well as inventory management. Google has just announced a major update to Search Ads 360. SA360 has become even more powerful than it was when it was launched over 10 years ago. This makes it easier for commercial businesses to manage their search ads. This past month, a select few Search Ads 360 users were granted preview access. While the new platform experience will be available in the…

30-second summary: Search Ads 360 has experienced one of its largest updates in 10 years. Alex Medawar, Senior Media Manager at Performics, shares the highlights around budget optimization and performance monitoring as well as inventory management. Google has just announced a major update to Search Ads 360. SA360 has become even more powerful than it was when it was launched over 10 years ago. This makes it easier for commercial businesses to manage their search ads. This past month, a select few Search Ads 360 users were granted preview access. While the new platform experience will be available in the coming months, users can still access the old experience. This article will explain what’s new, and provide effective tips on how to maximize your inventory and budget in Search Ads 360. 1. Support for alternative channels is greater Search Ads 360 Updates include greater support for other search engines like Yahoo! and Microsoft Ads. Japan. For years, other advertising channels were neglected. The result was time-consuming and tedious workarounds to link data or make bulk changes. Google has announced that the update will allow you to do more work from one place. SA360 now supports additional features for Microsoft Advertisers Response search adsCall extensionsLocal inventor adsAccess to a wide range of audience types Yahoo! Yahoo! Japan advertisers can now use dynamic search ads and site extension scheduling. 2. Get access to new features Search Ads 360 now supports the latest features in Google Ads, including: Performance Max – A new campaign type that allows performance advertisers to access all their Google Ads inventory through a single campaign. Advertisers can run Google Discover Feed ads to create highly visual and inspiring personalized advertising experiencesDisplay and YouTube Advertising (previously, only on the platform). Google also offers advanced enterprise innovation features to allow teams scale daily tasks like: Campaign managementCreate automated guidelinesUse labels across multiple advertisers simultaneously The addition of templates will bring together existing features such as inventory management and ad builder to create a unified, scalable experience. The new Performance Center will offer enterprise planning capabilities, including CPA, spend, and conversion forecasts for media managers, who often spend hours creating forecasts. 3. Inventory management updated The new inventory management system streamlines workflows and gives you more control over how your ad space is used. SA360 can create ready-to-go paid searches using dynamic data from your inventory feed. This includes price, description and availability. This tool is particularly useful in industries with changing prices and availability, such as: AirlinesHotelsLive and Streaming EntertainmentRecruitmentRetailBusinesses with geo-specific offers How it works Make sure to provide high-quality data. Create a list with attributes for your feed, such as price, product name, landing page, and keyword. Tip: Start small! Use functions and attributes to create highly relevant ads. You can then optimize the output until you are satisfied with it. You’ll have targeted campaigns that are ready to go in minutes. Marketers will be able manage templates across clients accounts in Search Ads 360 to make updates at scale. 4. Budget Management Every media manager will tell ya that managing budgets and pacing in campaign management is a critical component of effective campaign management. It can also be one of the most challenging, especially when it comes to scale. Budget management will be enhanced and integrated into th…

By: Affiliate Marketing Buzz
Title: 2022 Search ads 360 updates: What you need know
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