#2 Landing Page Creation and Optimization: 6 key questions to prepare the marketer

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You can see resources related to this Session #2 video at

Our goal in creating this course is to provide you the definitive guide to converting high-converting landing pages.

In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business (you can download The Marketer’s Mindset Checklist at The course is fully underwritten by MECLABS, with no cost to participants.

In this session, Flint shares:

• Three essential keys for developing high-converting webpages
• The key to transformative marketing
• How to create a well-crafted webpage
• How much of your webpage elements you should focus on a single objective
• What it takes to build a well-crafted webpage

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Landing Page Creation and Optimization: 6 key questions to prepare the marketer
01:33 Discover three essential keys for developing high converting web pages.
02:04 40 minutes of learning in less than 10 minutes.
04:25 The key to transformative marketing is a transformed marketer.
04:37 You must think through the customer’s perspective; see through their eyes.
05:31 Your webpage is a conversation and it should flow.
05:37 We do not optimize web pages; we optimize the sequence of thought.
05:58 Beware of “Design by Committee”
06:21 70 percent of a pages elements should be focused in a single objective.
06:47 For an in-depth discussion, check out the Podcast:
06:49 MECLABS.com/FastClass02
07:25 A well-crafted webpage is just the articulation of a well-crafted hypothesis.
07:52 People don’t buy from websites; people buy from people
09:10 F.McGlaughlin@MECLABS.com
09:18 MECLABS.com/FastClass

To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com

Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings.

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This video episode is part of Session #2 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – The course is fully underwritten by MECLABS, with no monetary cost to participants.

#LandingPageCreationAndOptimization #EntrepreneurialMindset #FlintMcGlaughlin #CRO #LandingPageOptimization #MECLABS

Landing Page Creation

By: Flint McGlaughlin
Title: #2 Landing Page Creation and Optimization: 6 key questions to prepare the marketer
Sourced From: www.youtube.com/watch?v=wMB49y6rZj8

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