What is Landing Page Optimization & Conversion Rate Optimization | Digital Marketing Tutorial

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At its most basic, landing page optimization (LPO) is the process of improving the lead generation and conversion rates of your website’s landing pages. In order to do this, you must first understand what elements on a landing page contribute to these rates. These can include everything from the headline and copy to the images and call-to-action buttons. Once you have a good understanding of these elements, you can begin testing different versions of your landing pages to see which ones generate the most leads and conversions. This process is known as conversion rate optimization (CRO). By constantly testing and optimizing your landing pages, you can ensure that they are as effective as possible at generating leads and converting visitors into customers.
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By: Seven Boats
Title: What is Landing Page Optimization & Conversion Rate Optimization | Digital Marketing Tutorial
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