What is Brand Storytelling? | A Messaging Strategy to Build Brand Value

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✳✳ Ready to tell meaningful stories that get results? Download my FREE Storytelligent™ Guidebook for a practical framework to become a better storyteller today:
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It sounds like a gimmick: brand storytelling. But what does it actually mean? And is it something you should be doing?

Want to know a secret? You’re already doing it.

In this episode, Bryce unpacks the mechanics behind brand storytelling, digs into the risk we take when we don’t develop a brand strategy, and takes a deep look at how stories are the fundamental building blocks of human communication and meaning creation.

Key Takeaways:
– Define these terms: Brand, Story, Brand Storytelling
– Understand what makes a great story
– Define The Five Parts that make up a brand
– Define The Two Levels of brand storytelling
– Learn how to increase brand value and brand equity through using storytelling as a branding strategy
– Understand how using storytelling in your marketing or branding strategy creates a stronger relationship with your audience

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CHAPTERS
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Brand Storytelling Defined | Story + Brand 00:02
What is a Story? | Character, Desire, Conflict, Reward 01:42
What is a Brand? | A Company’s Emotional Impression 10:38
Two Levels of Storytelling | Marco and Micro 16:35

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SOURCES
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Jordan Peterson: Three Forms of Meaning and the Management of Complexity:

Donald Miller’s StoryBrand Framework:

Building a StoryBrand by Donald Miller:

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BLOG
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Looking for a written explanation? Read our blog:

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CONNECT WITH BRYCE
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🎧 The show is available as a podcast (Storytelligent):

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💻 Website:

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ABOUT MCNABB STORYTELLING
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Bryce McNabb is a 3-time Emmy Award winner and director of McNabb Storytelling, an Emmy-nominated brand storytelling agency. He helps brands raise their value and impact through the power of storytelling.

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DISCLAIMERS
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We are a participant in Amazon Associates, affiliate advertising programs. By using the links above, at no additional cost to you, we are able to earn a small commission to help us continue to make videos like this.

This video was not paid for by outside persons or manufacturers.
No gear was supplied to me for this video.

The content of this video and my opinions were not reviewed or paid for by any outside persons.

By: McNabb Storytelling
Title: What is Brand Storytelling? | A Messaging Strategy to Build Brand Value
Sourced From: www.youtube.com/watch?v=nZIKKUMufqc

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