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It sounds like a gimmick: brand storytelling. But what does it actually mean? And is it something you should be doing?
Want to know a secret? You’re already doing it.
In this episode, Bryce unpacks the mechanics behind brand storytelling, digs into the risk we take when we don’t develop a brand strategy, and takes a deep look at how stories are the fundamental building blocks of human communication and meaning creation.
– Define these terms: Brand, Story, Brand Storytelling
– Understand what makes a great story
– Define The Five Parts that make up a brand
– Define The Two Levels of brand storytelling
– Learn how to increase brand value and brand equity through using storytelling as a branding strategy
– Understand how using storytelling in your marketing or branding strategy creates a stronger relationship with your audience
Brand Storytelling Defined | Story + Brand 00:02
What is a Story? | Character, Desire, Conflict, Reward 01:42
What is a Brand? | A Company’s Emotional Impression 10:38
Two Levels of Storytelling | Marco and Micro 16:35
Jordan Peterson: Three Forms of Meaning and the Management of Complexity:
Donald Miller’s StoryBrand Framework:
Building a StoryBrand by Donald Miller:
Looking for a written explanation? Read our blog:
CONNECT WITH BRYCE
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ABOUT MCNABB STORYTELLING
Bryce McNabb is a 3-time Emmy Award winner and director of McNabb Storytelling, an Emmy-nominated brand storytelling agency. He helps brands raise their value and impact through the power of storytelling.
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This video was not paid for by outside persons or manufacturers.
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The content of this video and my opinions were not reviewed or paid for by any outside persons.
By: McNabb Storytelling
Title: What is Brand Storytelling? | A Messaging Strategy to Build Brand Value
Sourced From: www.youtube.com/watch?v=nZIKKUMufqc
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