The Power of Storytelling in UX Design

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On Thursday, September 29th ThinkNW hosted an engaging conversation where the panelists shared their experiences in using storytelling to build buy-in, keep the user engaged, and achieve client brand and business goals.


A story is a powerful form of communication and connection.

Stories are also core to UX design, and should take the lead when mapping user experience for intuitive, meaningful experiences. They drive brand perception, recurring visits, or purchases.

Storytelling elevates everything from design concepts to data analysis. We will explore how crafting a narrative for UX can be the difference between excitement and inaction for your internal stakeholders, clients, and users.


Sarah Murray, Executive Creative Director – GRAYBOX

Andrew Otwell, User Experience, Lead – LabKey
David Stewart, Lead Product Designer – Hinge Health
Anuja Upadhye, Senior Product Designer – Zillow

By: ThinkNW
Title: The Power of Storytelling in UX Design
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