The Google Ads Playbook: What You Need To Know and When to Use Them

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The 10 Different Types Of Google Ads in 2023.

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Google Ads is one of the most powerful platforms for paid advertising. Not only does it put a large breadth of advertising tools at your fingertips, it also gives you access to users of the world’s two largest search engines—Google and YouTube, respectively—and a network of millions of websites to advertise on.

But there are a lot of types of Google ads, and not every type is right for every scenario.

Whether you plan on managing your own Google advertising or outsourcing it to an expert, it’s best to begin by learning the necessary terminology and knowing not only the Google ads campaign types available to you, but what you can realistically expect from them. That way, you’ll understand exactly what the platform can do for you.

Here’s what we’ll cover in this video:

0:00 Intro
0:31 The Google Ads Playbook
1:29 Search Ads
2:45 Branded Google Search Ads
4:33 Non-Branded Google Search Ads
6:13 Dynamic Search Ads
8:02 Google Smart Shopping Ads
10:04 Display Ads
10:33 Topic & Interest Ads
11:50 Managed Placement Ads
12:50 Video Ads
13:06 In-Feed Video Ads
14:12 In-Stream Video Ads
15:20 Bumper Ads
16:24 Retargeting/ Remarketing Ads
17:30 Try Shopify for Free!

► Google AdWords Tutorial: How to Run Google Ads
► Top 18 Types of Google Ads: Full Guide with Examples (2023)
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► 6 Social Media Management Tools for Small Businesses

#Google #GoogleAds #shopify

By: Learn With Shopify
Title: The Google Ads Playbook: What You Need To Know and When to Use Them
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