SEO Training in Nepal – Day 19 – Conversion Rate Optimization (CRO) – Learn SEO with Rambabu Thapa

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What is conversion rate optimization (CRO)?

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking on a link.

– Specific DRIVERS bring people to your website
– Specific BARRIERS make them leave
– Specific HOOKS persuade them to convert

How to calculate conversion rate

Conversion rate is calculated by dividing the number of conversions (desired actions taken) by the total number of visitors and multiplying the result by 100 to get a percentage.

Where to Implement a CRO Strategy

1. Homepage

Homepages are prime candidates for CRO. In addition to making a first impression on visitors, the homepage is also an opportunity to retain those visitors and guide them further into your website.

2. Pricing Page

A website’s pricing page can be the make-or-break point for many website visitors. CRO can help a pricing page convert visitors into customers by modifying the pricing intervals (e.g. price-per-year vs. price-per-month), describing the product features associated with each price, including a phone number for visitors to call for a price quote, or adding a simple pop-up form.

3. Blog

A blog is a massive conversion opportunity for a website. In addition to publishing thoughtful and helpful content about your industry, a blog can use CRO to convert readers into leads.

4. Landing Pages

Since landing pages are inherently designed for people to take an action, it makes sense that they have the highest average conversion rate of all signup forms at 23%.

Conversion Rate Optimization Strategies

1. Create text-based CTAs within blog posts.

2. Add lead flows on your blog.

3. Run tests on your landing pages. (A/B testing)

4. Help leads to immediately become a marketing-qualified lead.

6. Add messages to high-converting web pages. (livechat)

7. Optimize high-performing blog posts.

8. Leverage retargeting to re-engage website visitors.


Breakdown of video:
00:00:00 | Introduction to Conversion Rate Optimization(CRO)
00:01:39 | What is Conversion Rate Optimization?
00:04:01 | Where to implement a CRO Strategy?
00:06:35 | Conversion Rate Optimization Strategies
00:07:40 | How to calculate a Conversion Rate?
00:08:24 | Example of Conversion Rate
00:18:34 | Outro

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By: Rambabu Thapa
Title: SEO Training in Nepal – Day 19 – Conversion Rate Optimization (CRO) – Learn SEO with Rambabu Thapa
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