Segments in Google Analytics 4 (GA4) – Types of segments and how to configure them in GA4

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Learn how to create segments in Google Analytics 4 (GA4), including the differenced between user, session and event-based segments. You will walk-through how to create segments based on geographic location and the traffic sources people have used to find your website.

JUMP TO A TOPIC:
0:00 Introduction
0:34 Where you can use segments in GA4
2:00 Creating segments in GA4
3:28 User, session, and event segments
5:14 Geographic segment in GA4
8:08 Traffic acquisition segment in GA4
10:43 Using parameters with segments
13:09 Conclusion

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By: Loves Data
Title: Segments in Google Analytics 4 (GA4) – Types of segments and how to configure them in GA4
Sourced From: www.youtube.com/watch?v=oK1c73aDw9E

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