New vs. Returning Visitors in Google Analytics

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I love me some user types! But this is the less fun version of showing you how useful they can be. New vs. returning visitors are incredibly useful to layer in with other dimensions.

In this short video, I walk you through what a new visitor is and what a returning visitor is. They’re exactly like they sound AND I don’t add in all the caveats that I normally do, so shorter video yahoo!

I also talk about why these two user types are important to your business. Returning users typically outperform new users across all important metrics–which is why you need to hammer them with value so they come back!

I am always looking at the demo account for Google Analytics, which you can access for free here:

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By: Brian Swanick
Title: New vs. Returning Visitors in Google Analytics
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