Lulu Raghavan talks on the growing importance of sustainability in building brands

hqdefault 243

In a post pandemic world, sustainability and health have become the buzzwords that drive brands. Sustainability has now emerged as a very definitive transformative force that might completely change existing industries and create new ones.
Conversations around purpose and consumer behavior cannot be complete without addressing consumers dilemma– who increasingly are looking for sustainable brands, though are challenged for choices and financial viability.
Sustainability cannot be dismissed as a fad – it is fast becoming a way of life. It may mean different things to different people.

By: Mrigashira Podcast
Title: Lulu Raghavan talks on the growing importance of sustainability in building brands
Sourced From: www.youtube.com/watch?v=wj5sfS9DqbA

Follow us on FB: https://www.facebook.com/UXClub.net/

Did you miss our previous article…
https://www.uxclub.net/s-2-ep-55-how-to-ignite-change-through-storytelling/

Leave a Reply