Leveraging Product-led Growth to Drive Sales Pipeline with Asana’s GM & Head of Revenue Marketing

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Amy Borsetti, General Manager of Americas @ Asana
Jessica Gilmartin, Head of Revenue Marketing @ Asana

Join Amy Borsetti, GM of Americas, and Jessica Gilmartin, Head of Revenue Marketing, as they share lessons learned from Asana’s shift to product-led sales (PLS). They’ll discuss strategies on how to drive cross-functional alignment, break down silos between sales and self-serve, and unleash the power of sales and marketing through product-driven insights.

By: SaaStr
Title: Leveraging Product-led Growth to Drive Sales Pipeline with Asana”s GM & Head of Revenue Marketing
Sourced From: www.youtube.com/watch?v=cCXRUaRh_bM

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