Introduction to Website UI/UX, Conversion Rate Optimisation (CRO) and Personalisation

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“What’s missing?” If you’re staring at your marketing costs, wondering why your visitors aren’t converting, conversion rate optimization may be the missing puzzle piece.

Consumers are smart these days. They jump in and out of your website, then into your competitors’, taking notes to make informed decisions. It’s too easy to lose a potential customer. Simply put, it’s not enough to just have a good ad to bring users onto your website. Your users’ experience and journey in your website are equally as important.

CRO bridges the gap between just visitors and paying customers.

Chapters:
00:00 Introduction
01:07 What is Conversion Rate Optimisation (CRO)
02:40 Conversion Funnel
03:16 Common practices vs CRO practices
05:32 CRO Experimentation Methods
08:34 Case Studies – A/B Testing
14:11 Case Studies – Personalisation

By: Z21 Studio
Title: Introduction to Website UI/UX, Conversion Rate Optimisation (CRO) and Personalisation
Sourced From: www.youtube.com/watch?v=Krn8UD2OVR0

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